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Simplifying the carton Commercial Art and Industry vol.16, no.91 (Jan.1934) pp.22-24 illus.
The article compares old and new packaging designed by Arthur S. Allen for Lifebuoy Health Soap and Aristocrat Ice-Cream. Also illustrated is the Scalptone package designed by Rudolph Ruzicka of the Arthur S. Allen for the Packer Manufacturing Co. [4 illustrations]
Packaging: USA
Allen, Arthur S.
[1867-1944. USA. Packaging Designer]
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Ruzicka, Rudolph
[1883-1978. USA. Illustrator\Book Designer\Typographer]
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Recognition value. Commercial Art and Industry vol.18, no.108 (June 1935) p.250 illus.
Briefly discusses the value of building up a range of packs with a family resemblance - the label of each product differing in detail but retaining a uniform style and colour scheme. The article is illustrated with examples of three such packaging ranges - for the E.I. Du Pont de Nemours Co., designed by Arthur S. Allen; the metal cans for Essomarine oil products designed by William J. O'Neil; and metal cans for W.P. Fuller Co. designed by McCann-Erickson. [3 illustrations]
Allen, Arthur S.
[1867-1944. USA. Packaging Designer]
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Arthur S. Allen
[USA. Packaging Design Studio]
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McCann-Erickson (McCann Erickson)
[1930-. USA. Advertising Agency]
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O'Neil, William J.
[USA. Packaging Designer]
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