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Advertising Association [1926-. UK. Advertising Association]
Advertising Association [1926-. UK. Advertising Association]
The Advertising Association was founded in London in 1926. It is currently [2007] a federation of 26 trade bodies representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. Its remit concerns the mutual interests of the business as a whole. It operates in a complementary way with the vested interests of its members who have specific roles for their individual sectors.
The AA speaks as ‘the common voice’ for all on:
* [TAB] Promoting public understanding of, and respect for, commercial communication and its role in promoting competition, innovation and economic and social progress in society;
* [TAB] Upholding standards and the principle of self-regulation;
* [TAB] Providing information, research and statistics about the advertising business;
* [TAB] Combating unjustified restrictions and outright bans on commercial communication for freely and legally available products or services.
The Advertising Association exists to provide a co-ordinated service in the interests of its wider membership, i.e. the individual companies that make up this large, diverse and competitive business.
Its remit is ‘to promote and protect the rights, responsibilities and role of advertising’ in the UK. This is in line with Article 10 of the European Convention on Human Rights, which recognises commercial freedom of speech as a right, alongside political and artistic freedoms of speech.
The AA is a non-profit-making company, limited by guarantee, and funded by a combination of subscriptions, donations and revenue-raising activities such as seminars and publications.
For further information about the AA see their Web site: www.adassoc.org.uk
DESIGN RESEARCH PUBLICATIONS © If you would like to add information to this profile please contact Design Research Publications info@arts-search.com
Your contribution will be acknowledged.
The AA speaks as ‘the common voice’ for all on:
* [TAB] Promoting public understanding of, and respect for, commercial communication and its role in promoting competition, innovation and economic and social progress in society;
* [TAB] Upholding standards and the principle of self-regulation;
* [TAB] Providing information, research and statistics about the advertising business;
* [TAB] Combating unjustified restrictions and outright bans on commercial communication for freely and legally available products or services.
The Advertising Association exists to provide a co-ordinated service in the interests of its wider membership, i.e. the individual companies that make up this large, diverse and competitive business.
Its remit is ‘to promote and protect the rights, responsibilities and role of advertising’ in the UK. This is in line with Article 10 of the European Convention on Human Rights, which recognises commercial freedom of speech as a right, alongside political and artistic freedoms of speech.
The AA is a non-profit-making company, limited by guarantee, and funded by a combination of subscriptions, donations and revenue-raising activities such as seminars and publications.
For further information about the AA see their Web site: www.adassoc.org.uk
DESIGN RESEARCH PUBLICATIONS © If you would like to add information to this profile please contact Design Research Publications info@arts-search.com
Your contribution will be acknowledged.  |
